Head to head · garnier
Who is named higher when two brands both appear in the same answer
Visibility and head-to-head disagree
2nd on visibility, 3rd head to head. You appear more often than rivals but lose when you both show up — a competitiveness problem, not a coverage one.
Head-to-head standing
Derived from match record alone — no chosen weights
3of 3
by head-to-head record · strength 1421 (1392–1449)
Strength
1421
Win rate
32.9%
Matches
2,460
Rivals beaten
0 / 2
League table
| Brand | Strength | Confidence | Matches | Win rate |
|---|---|---|---|---|
| nivea | 1603 | 1559–1653 | 1,543 | 73.4% |
| wella | 1477 | 1425–1526 | 1,197 | 55.0% |
| garnieryou | 1421 | 1392–1449 | 2,460 | 32.9% |
garnier head to head
| Rival | Matches | Won |
|---|---|---|
| nivea | 1,403 | 20.7% |
| wella | 1,057 | 49.1% |
Model fit
Predicted versus what actually happened
Mean error on well-populated pairs
6.2 pts
2 pairs with 300+ matches
| Pair | n | Real | Model | Off |
|---|---|---|---|---|
| garnier vs nivea | 1,403 | 21% | 26% | 5 |
| garnier vs wella | 1,057 | 49% | 42% | 7 |
| wella vs nivea | 140 | 86% | 33% | 53 |
Large errors on low-match pairs are expected — that is why ratings below 300 matches are suppressed.