apple · Consumer electronics
332,651 answers · Search surfaces, all engines · demand-weighted · v1.0.0
Apple is the most visible of the 3 brands measured in this category.
Measured across 332,651 AI answers about Consumer electronics. This brand was named in 41,381 of them.
How you compare
The category leader and the brands immediately around you
- appleyou57.6
- samsung54.5
1 more brands were measured and rank below these. Advanced view lists all of them.
What is costing you most
Of the three things the score measures, this is the largest gap to the leader
Nothing is holding this brand back in this category.
It leads on the combined score. The action list below is about widening the lead rather than closing a gap.
Do this first
The two changes with the most effect on this score
- 1
You are absent from too many answers
Target the high-volume topics below where you are missing entirely. Presence comes from being covered by the sources these models read, not from your own site alone.
Your brand appears in only 32% of AI answers in this category. Reach is your weakest dimension, and it is the precondition for everything else — you cannot rank well in an answer that never mentions you.
See the answers that skip you → - 2
High-demand topics where you never appear
These are the cheapest wins — you are not losing a ranking battle, you are absent from the conversation. Work down the list by volume.
There are topics with real search volume where competitors show up and you do not at all. The largest is "Samsung Galaxy S24 Serie" at 126,142 monthly searches, where samsung appears 56 times.
See "Samsung Galaxy S24 Serie" answers without you →
How this was measured
We read 332,651 AI answers from Search surfaces on August 12, 2026 and recorded which brands each one named, and in what order. Nothing here is modelled from a sample of your traffic or estimated from rankings — it is a count of what the models actually said. Scoring version 1.0.0.
Advanced view adds the full competitive table with confidence intervals, the head-to-head ratings, the per-engine and per-subcategory breakdowns, and every individual answer behind these numbers.