google · Consumer electronics / Smartphones
45,046 answers · Search surfaces, all engines · demand-weighted · v1.0.0
Google is the third most visible of 11 brands in this category. apple leads on 64.1.
Measured across 45,046 AI answers about Consumer electronics. This brand was named in 6,935 of them.
How you compare
The category leader and the brands immediately around you
- apple64.1
- samsung63.9
- googleyou50.6
- vodafone29.9
7 more brands were measured and rank below these. Advanced view lists all of them.
What is costing you most
Of the three things the score measures, this is the largest gap to the leader
Models cite your own pages as a source at 0.60. For apple it is 0.90.
When a model names you without citing you, the description of your product comes from somebody else — a retailer, a reviewer, a competitor's comparison page. You are visible but you are not the one describing yourself.
Make your own product pages the easiest correct source to quote: specifications as text rather than images, clear model names, and the comparison a buyer actually asks for answered on your page rather than on a reviewer's.
This single gap accounts for roughly 52% of the difference between you and the leader.
Do this first
The two changes with the most effect on this score
- 1
You are absent from too many answers
Target the high-volume topics below where you are missing entirely. Presence comes from being covered by the sources these models read, not from your own site alone.
Your brand appears in only 35% of AI answers in this category. Reach is your weakest dimension, and it is the precondition for everything else — you cannot rank well in an answer that never mentions you.
See the answers that skip you → - 2
apple is ahead of you
Compare topic by topic rather than in aggregate. The competitive view shows where apple beats you head to head.
apple scores 64.1 against your 50.6. Their advantage is concentrated in reach — they simply appear more often.
See your record against apple →
How this was measured
We read 45,046 AI answers from Search surfaces on August 19, 2026 and recorded which brands each one named, and in what order. Nothing here is modelled from a sample of your traffic or estimated from rankings — it is a count of what the models actually said. Scoring version 1.0.0.
Advanced view adds the full competitive table with confidence intervals, the head-to-head ratings, the per-engine and per-subcategory breakdowns, and every individual answer behind these numbers.