samsung · Consumer electronics / Smartphones
45,046 answers · Search surfaces, all engines · demand-weighted · v1.0.0
Samsung is the second most visible of 11 brands in this category. apple leads on 64.1.
Measured across 45,046 AI answers about Consumer electronics. This brand was named in 12,564 of them.
How you compare
The category leader and the brands immediately around you
- apple64.1
- samsungyou63.9
- google50.6
8 more brands were measured and rank below these. Advanced view lists all of them.
What is costing you most
Of the three things the score measures, this is the largest gap to the leader
When you are mentioned, you are named at 0.77 on the attention scale. apple sits at 0.80.
You are present but named late. Position matters because readers act on the first two or three brands in an answer and rarely on the seventh, so a late mention is worth a fraction of an early one.
Order in an AI answer tends to follow the order in the sources it read. Look at the topics where you already appear but late, and at how those source pages rank you — an editorial roundup that lists you fifth is what puts you fifth.
This single gap accounts for roughly 71% of the difference between you and the leader.
Do this first
The two changes with the most effect on this score
- 1
You are absent from too many answers
Target the high-volume topics below where you are missing entirely. Presence comes from being covered by the sources these models read, not from your own site alone.
Your brand appears in only 43% of AI answers in this category. Reach is your weakest dimension, and it is the precondition for everything else — you cannot rank well in an answer that never mentions you.
See the answers that skip you → - 2
apple is ahead of you
Compare topic by topic rather than in aggregate. The competitive view shows where apple beats you head to head.
apple scores 64.1 against your 63.9. Their advantage is concentrated in prominence — they are named earlier when you both appear.
See your record against apple →
How this was measured
We read 45,046 AI answers from Search surfaces on August 17, 2026 and recorded which brands each one named, and in what order. Nothing here is modelled from a sample of your traffic or estimated from rankings — it is a count of what the models actually said. Scoring version 1.0.0.
Advanced view adds the full competitive table with confidence intervals, the head-to-head ratings, the per-engine and per-subcategory breakdowns, and every individual answer behind these numbers.