bosch · DIY, tools & garden
124,315 answers · Search surfaces, all engines · demand-weighted · v1.0.0
Bosch is the second most visible of 6 brands in this category. stihl leads on 16.5.
Measured across 124,315 AI answers about DIY, tools & garden. This brand was named in 9,475 of them.
How you compare
The category leader and the brands immediately around you
- stihl16.5
- boschyou15.5
- makita15.0
3 more brands were measured and rank below these. Advanced view lists all of them.
What is costing you most
Of the three things the score measures, this is the largest gap to the leader
Models cite your own pages as a source at 0.60. For stihl it is 0.78.
When a model names you without citing you, the description of your product comes from somebody else — a retailer, a reviewer, a competitor's comparison page. You are visible but you are not the one describing yourself.
Make your own product pages the easiest correct source to quote: specifications as text rather than images, clear model names, and the comparison a buyer actually asks for answered on your page rather than on a reviewer's.
This single gap accounts for roughly 53% of the difference between you and the leader.
Do this first
The two changes with the most effect on this score
- 1
You are absent from too many answers
Target the high-volume topics below where you are missing entirely. Presence comes from being covered by the sources these models read, not from your own site alone.
Your brand appears in only 2% of AI answers in this category. Reach is your weakest dimension, and it is the precondition for everything else — you cannot rank well in an answer that never mentions you.
See the answers that skip you → - 2
stihl is ahead of you
Compare topic by topic rather than in aggregate. The competitive view shows where stihl beats you head to head.
stihl scores 16.5 against your 15.5. Their advantage is concentrated in prominence — they are named earlier when you both appear.
See your record against stihl →
How this was measured
We read 124,315 AI answers from Search surfaces on August 14, 2026 and recorded which brands each one named, and in what order. Nothing here is modelled from a sample of your traffic or estimated from rankings — it is a count of what the models actually said. Scoring version 1.0.0.
Advanced view adds the full competitive table with confidence intervals, the head-to-head ratings, the per-engine and per-subcategory breakdowns, and every individual answer behind these numbers.