Head to head · nivea
Who is named higher when two brands both appear in the same answer
Visibility and head-to-head disagree
2nd on visibility, 3rd head to head. You appear more often than rivals but lose when you both show up — a competitiveness problem, not a coverage one.
Head-to-head standing
Derived from match record alone — no chosen weights
3of 11
by head-to-head record · strength 1610 (1600–1672)
Strength
1610
Win rate
70.7%
Matches
6,715
Rivals beaten
6 / 7
League table
| Brand | Strength | Confidence | Matches | Win rate |
|---|---|---|---|---|
| aponet | 1820 | 1676–1826 | 2,970 | 77.0% |
| mapbox | 1790 | 1668–1760 | 15,814 | 92.7% |
| niveayou | 1610 | 1600–1672 | 6,715 | 70.7% |
| sephora | 1518 | 1489–1595 | 1,416 | 61.8% |
| eucerin | 1509 | 1498–1563 | 7,951 | 59.5% |
| oko-test | 1499 | 1484–1564 | 3,896 | 50.6% |
| wella | 1478 | 1440–1577 | 1,460 | 54.2% |
| garnier | 1418 | 1412–1482 | 4,949 | 39.4% |
| maybelline | 1394 | 1371–1470 | 1,840 | 34.7% |
| la roche-posay | 1306 | 1290–1367 | 6,464 | 24.1% |
| openstreetmap | 1157 | 1024–1152 | 15,837 | 2.8% |
nivea head to head
| Rival | Matches | Won |
|---|---|---|
| eucerin | 2,126 | 64.3% |
| garnier | 1,403 | 79.3% |
| oko-test | 1,396 | 68.8% |
| la roche-posay | 928 | 74.8% |
| maybelline | 529 | 85.8% |
| sephora | 193 | 73.1% |
| wella | 140 | 14.3% |
Model fit
Predicted versus what actually happened
Mean error on well-populated pairs
6.9 pts
16 pairs with 300+ matches
| Pair | n | Real | Model | Off |
|---|---|---|---|---|
| mapbox vs openstreetmap | 14,139 | 100% | 97% | 2 |
| eucerin vs la roche-posay | 3,790 | 76% | 76% | 0 |
| nivea vs eucerin | 2,126 | 64% | 64% | 0 |
| aponet vs openstreetmap | 1,420 | 77% | 98% | 21 |
| nivea vs garnier | 1,403 | 79% | 75% | 4 |
| nivea vs oko-test | 1,396 | 69% | 65% | 3 |
| aponet vs mapbox | 1,394 | 76% | 54% | 22 |
| wella vs garnier | 1,057 | 51% | 59% | 8 |
| nivea vs la roche-posay | 928 | 75% | 85% | 10 |
| eucerin vs oko-test | 826 | 50% | 51% | 2 |
| garnier vs oko-test | 820 | 46% | 39% | 7 |
| sephora vs maybelline | 665 | 73% | 67% | 6 |
| la roche-posay vs garnier | 657 | 41% | 34% | 7 |
| eucerin vs garnier | 604 | 65% | 63% | 2 |
| nivea vs maybelline | 529 | 86% | 78% | 8 |
| la roche-posay vs oko-test | 529 | 18% | 25% | 7 |
| garnier vs maybelline | 284 | 35% | 53% | 19 |
| la roche-posay vs sephora | 214 | 20% | 23% | 3 |
| nivea vs sephora | 193 | 73% | 63% | 10 |
| maybelline vs oko-test | 167 | 20% | 35% | 16 |
| eucerin vs openstreetmap | 161 | 100% | 88% | 12 |
| eucerin vs mapbox | 158 | 8% | 17% | 9 |
| la roche-posay vs maybelline | 156 | 4% | 38% | 33 |
| nivea vs wella | 140 | 14% | 68% | 54 |
| sephora vs garnier | 124 | 44% | 64% | 20 |
| aponet vs eucerin | 123 | 77% | 86% | 8 |
| wella vs oko-test | 116 | 29% | 47% | 18 |
| la roche-posay vs openstreetmap | 74 | 8% | 70% | 62 |
| eucerin vs sephora | 71 | 42% | 49% | 7 |
| la roche-posay vs mapbox | 71 | 8% | 6% | 3 |
| eucerin vs wella | 53 | 28% | 54% | 26 |
| wella vs sephora | 47 | 79% | 44% | 34 |
| eucerin vs maybelline | 39 | 59% | 66% | 7 |
| sephora vs mapbox | 38 | 58% | 17% | 41 |
| sephora vs oko-test | 35 | 26% | 53% | 27 |
| sephora vs openstreetmap | 29 | 100% | 89% | 11 |
| aponet vs la roche-posay | 26 | 88% | 95% | 7 |
| wella vs la roche-posay | 19 | 53% | 73% | 20 |
| wella vs mapbox | 14 | 50% | 14% | 36 |
| wella vs openstreetmap | 14 | 50% | 86% | 36 |
| aponet vs oko-test | 7 | 100% | 86% | 14 |
Large errors on low-match pairs are expected — that is why ratings below 300 matches are suppressed.