nivea · Beauty & health

128,213 answers · Search surfaces, all engines · demand-weighted · v1.0.0

All reportsNew report

Visibility score

17.8/ 100

2nd of 11. oko-test leads on 18.9.

2nd on visibility, 3rd head to head. Appears more often than it wins.Compare →
Rank
2 / 11
Appears in
2.2%
Named first
1,575
Observations
2,962

Top actions

  1. You are absent from too many answers

    high

    Target the high-volume topics below where you are missing entirely. Presence comes from being covered by the sources these models read, not from your own site alone.

    Reach: 2.2%

    See the answers that skip you →

  2. oko-test is ahead of you

    high

    Compare topic by topic rather than in aggregate. The competitive view shows where oko-test beats you head to head.

    See your record against oko-test →

  3. High-demand topics where you never appear

    medium

    These are the cheapest wins — you are not losing a ranking battle, you are absent from the conversation. Work down the list by volume.

    Top gap: Vitamin B12 Mangel & Versorgung · 866,900/mo

    See "Vitamin B12 Mangel & Versorgung" answers without you →

Score composition

Reach×0.4weakest
0.022
How often you appear at allAnswers that skip you →
Prominence×0.3
0.655
How high up you are namedWhere you rank first →
Quality×0.3
0.804
Whether models cite your own contentCited sources →

Competitive set

BrandScoreConfidenceReachProminenceQualityAnswers
oko-test18.9
17.3–20.3
2.5%0.6200.8762,132
niveayou17.8
16.9–18.9
2.2%0.6550.8042,962
aponet13.9
12.0–15.6
0.9%0.7480.9375,292
eucerin10.0
9.2–10.7
0.7%0.5860.6263,000
garnier8.8
8.3–9.4
0.4%0.5920.8292,424
la roche-posay5.3
4.8–5.7
0.1%0.5270.6142,527
sephora5.0
4.4–5.5
0.1%0.6370.6252,517
wella5.0
4.6–5.4
0.1%0.7030.7232,944
maybelline5.0
4.7–5.2
0.1%0.6400.6682,161
mapbox2.8
2.7–2.9
0.0%0.5840.6002,192
openstreetmap2.5
2.4–2.6
0.0%0.4390.6002,086

By engine

EngineAnswersAvg rank
gemini8212.65
search-gpt7722.14
google-ai6931.91
google6762.81

Top topics