Head to head · adidas
Who is named higher when two brands both appear in the same answer
Visibility and head-to-head disagree
2nd on visibility, 3rd head to head. You appear more often than rivals but lose when you both show up — a competitiveness problem, not a coverage one.
Head-to-head standing
Derived from match record alone — no chosen weights
3of 6
by head-to-head record · strength 1566 (1558–1575)
Strength
1566
Win rate
56.3%
Matches
9,136
Rivals beaten
3 / 5
League table
| Brand | Strength | Confidence | Matches | Win rate |
|---|---|---|---|---|
| nike | 1650 | 1643–1659 | 10,262 | 72.8% |
| asics | 1589 | 1578–1601 | 3,348 | 56.9% |
| adidasyou | 1566 | 1558–1575 | 9,136 | 56.3% |
| puma | 1545 | 1532–1558 | 3,936 | 49.5% |
| new balance | 1509 | 1496–1527 | 3,032 | 45.4% |
| gemini | 1140 | 1126–1154 | 6,908 | 6.8% |
adidas head to head
| Rival | Matches | Won |
|---|---|---|
| nike | 3,674 | 39.0% |
| gemini | 2,209 | 92.1% |
| puma | 1,496 | 55.3% |
| asics | 937 | 39.2% |
| new balance | 820 | 58.4% |
Model fit
Predicted versus what actually happened
Mean error on well-populated pairs
3.8 pts
13 pairs with 300+ matches
| Pair | n | Real | Model | Off |
|---|---|---|---|---|
| adidas vs nike | 3,674 | 39% | 38% | 1 |
| nike vs gemini | 3,147 | 95% | 95% | 0 |
| adidas vs gemini | 2,209 | 92% | 92% | 0 |
| adidas vs puma | 1,496 | 55% | 53% | 2 |
| nike vs puma | 1,403 | 68% | 65% | 3 |
| nike vs asics | 1,101 | 64% | 59% | 5 |
| adidas vs asics | 937 | 39% | 47% | 8 |
| nike vs new balance | 937 | 63% | 69% | 6 |
| adidas vs new balance | 820 | 58% | 58% | 0 |
| gemini vs puma | 572 | 4% | 9% | 5 |
| asics vs new balance | 570 | 70% | 61% | 9 |
| gemini vs asics | 509 | 13% | 7% | 6 |
| gemini vs new balance | 471 | 8% | 11% | 3 |
| puma vs new balance | 234 | 63% | 55% | 8 |
| puma vs asics | 231 | 58% | 44% | 14 |
Large errors on low-match pairs are expected — that is why ratings below 300 matches are suppressed.