adidas · Sports & outdoor
108,286 answers · Search surfaces, all engines · unweighted · v1.0.0
Adidas is the second most visible of 6 brands in this category. nike leads on 47.4.
Measured across 108,286 AI answers about Sports & outdoor. This brand was named in 22,120 of them.
How you compare
The category leader and the brands immediately around you
- nike47.4
- adidasyou44.7
- gemini25.9
3 more brands were measured and rank below these. Advanced view lists all of them.
What is costing you most
Of the three things the score measures, this is the largest gap to the leader
Models cite your own pages as a source at 0.64. For nike it is 0.76.
When a model names you without citing you, the description of your product comes from somebody else — a retailer, a reviewer, a competitor's comparison page. You are visible but you are not the one describing yourself.
Make your own product pages the easiest correct source to quote: specifications as text rather than images, clear model names, and the comparison a buyer actually asks for answered on your page rather than on a reviewer's.
This single gap accounts for roughly 90% of the difference between you and the leader.
Do this first
The two changes with the most effect on this score
- 1
You are absent from too many answers
Target the high-volume topics below where you are missing entirely. Presence comes from being covered by the sources these models read, not from your own site alone.
Your brand appears in only 20% of AI answers in this category. Reach is your weakest dimension, and it is the precondition for everything else — you cannot rank well in an answer that never mentions you.
See the answers that skip you → - 2
nike is ahead of you
Compare topic by topic rather than in aggregate. The competitive view shows where nike beats you head to head.
nike scores 47.4 against your 44.7. Their advantage is concentrated in reach — they simply appear more often.
See your record against nike →
How this was measured
We read 108,286 AI answers from Search surfaces on August 11, 2026 and recorded which brands each one named, and in what order. Nothing here is modelled from a sample of your traffic or estimated from rankings — it is a count of what the models actually said. Scoring version 1.0.0.
Advanced view adds the full competitive table with confidence intervals, the head-to-head ratings, the per-engine and per-subcategory breakdowns, and every individual answer behind these numbers.